These PRIVACY POLICIES came into force on January 1, 2022. Through them we explain how we, in the company of our allies, collect, use, share and protect the information related to OUR MEDELLIN BEST TOURS platform, all its extensions, software and any other element of OUR property (hereinafter “SERVICE” or “OUR SERVICE”) as well as all the options that exist within these to compile and manage information.

When you access or use MEDELLIN BEST TOURS or any of OUR SERVICES, you agree that we may collect, use and share your information in accordance with these POLICIES and their updates. If you want to know more or want to communicate regarding these POLICIES, write to us at info@medellinbesttours.com.

These POLICIES will be applied to all visitors, users and other people who access MEDELLIN BEST TOURS or any of OUR SERVICES. Our POLICIES will not apply to:

Information acquired through third party services (including any third party website) that you may access using MEDELLIN BEST TOURS or any of OUR SERVICES.

Information acquired through other companies and organizations that advertise their services on MEDELLIN BEST TOURS.

Warning: If you continue to use MEDELLIN BEST TOURS once updates, changes or modifications have been made to these POLICIES, regardless of the fact that we have notified you or not regarding these changes, it will be understood that you have accepted and understand these POLICIES with each of its modifications.

WHAT INFORMATION WE COLLECT.

When accessing or using MEDELLIN BEST TOURS or any of its services, we collect several types of information:

PERSONAL information (“personal information”) is any information or combination of information related to you and that can be used to identify you. Personal information may contain: (i) Information that you make available to us when you open a MEDELLIN BEST TOURS account, including your name, phone number, email address, and credit card information; ( ii ) Any information included in your publicly visible profile of MEDELLIN BEST TOURS; ( iii ) Your information made available by another user through the use of MEDELLIN BEST TOURS; ( iv ) Information collected as you use MEDELLIN BEST TOURS, such as some location and login data:

LOCATION DATA: Data collected from the device, for example, the GPS, Wi -Fi, a compass, an accelerometer or other sensors of the mobile device. This information also includes data published by third parties that indicates where shared information that you or third parties publish is located and indicates its location.

LOGIN DATA: This type of data is collected by MEDELLIN BEST TOURS through cookies, web beacons, log files, scripts, entity tags or others in which they are included; (i) Technical information such as mobile phone service providers, configuration data made available by your web browser when using MEDELLIN BEST TOURS, your IP address, your device version and device identification number; ( ii ) Information about what you have explored in MEDELLIN BEST TOURS or through any of OUR SERVICES; ( iii ) information on communications carried out through MEDELLIN BEST TOURS including duration, date, time and place of said communications; ( iv ) Metadata, that is, information related to elements that you have made available through MEDELLIN BEST TOURS, such as the date, time or location in which shared photos or videos were taken or published.

NON-PERSONAL INFORMATION: It is any information related to you that practically allows you to be identified, different from the information collected in the manner and through the means in which MEDELLIN BEST TOURS stores and collects your personal information, either directly or indirectly, including information aggregated, anonymous, or contained within non-personal information.

Usernames, passwords and email addresses when registering an account in MEDELLIN BEST TOURS or in any of OUR SERVICES.

Profile information, which includes names and surnames, photos, telephone numbers, among other similar data.

User content, which includes, for example, photos, comments and other types of content published through MEDELLIN BEST TOURS or any of OUR SERVICES.

Contact lists by accessing the contact list of your device, in this way MEDELLIN BEST TOURS can associate the numbers of your contact list to your profiles within MEDELLIN BEST TOURS.

Data for device identification.

Information related to your work or Organization, such as your position or department.

All content created, shared or published in audio, video, text, images, and other multimedia or software files that you provide through OUR SERVICES, or that are provided on your behalf, including information embedded in the content you provide or relate with it, such as the location of a photo or the date a file was created.

Information others provide about you when using any of OUR SERVICES, including when they send you a message or upload information about you.

All communications with other users of any of OUR SERVICES.

Communications, comments, suggestions and ideas that users send us.

Billing information.

Information you provide to us when you or your Organization contact or interact with us for assistance in connection with the Services.

HOW WE USE THIS INFORMATION:

By accepting these PRIVACY POLICIES you authorize us to use your information for the following purposes:

Store your information in order to facilitate your access once you have registered as a user.

Provide personalized information that may be included in some marketing formats.

Improve, offer, test and control the MEDELLIN BEST TOURS platform and all OUR related SERVICES.

Create new products and new functions.

Diagnose and solve technical problems of any of OUR SERVICES.

Update our software and any of our platforms.

To allow you to access certain functions such as video calls, searches and the chat service.

To guarantee the provision of our services, the security of your information, fraud detection and backup copies.

To deliver advertisements and direct marketing of interest to you. These include, for example, our products and services, or the products and services of third parties affiliated with OUR SERVICES.

To participate in voluntary surveys about our products or services.

To send offers, discounts, information of interest, etc. to the email address provided to make use of any of the MEDELLIN BEST TOURS services.

TYPES OF COOKIES

Below, we describe in more detail how we use specific types of cookies. Some or all of these cookies may be stored in your browser.

Authentication: These cookies notify us when you access any of OUR SERVICES, so that we can provide you with an appropriate experience and services. These cookies also remember certain information about your personal preferences; for example, your preferred region and language.

Security: We use these cookies to ensure the security of your Information and our services, and to prevent fraudulent, criminal or suspicious activity. In particular, security cookies help us prevent fraudulent logins and fraudulent maneuvers in relation to your user data.

Functionality: We use these cookies to develop and improve the functions of OUR SERVICES. Especially, we use these cookies to collect information about how our users interact with MEDELLIN BEST TOURS; for example, your most recent searches and the profiles of MEDELLIN BEST TOURS that you visit most frequently.

Analytics and Research: We use these cookies to track and improve our services, and to collect baseline data for research and development of new services and features. For example, these cookies help us better understand the demographic information of the MEDELLIN BEST TOURS user base, which, in turn, helps us consider which new features of MEDELLIN BEST TOURS may be most relevant to our users.

Advertising: Offer ads on MEDELLIN BEST TOURS in order to provide ads of interest to all our users; for example, you may receive ads based on your general location based on your IP address or your previous MEDELLIN BEST TOURS searches. To help us and our advertisers to compile statistics of the advertisements served; for example, the number of users who have seen, clicked and/or purchased through such advertisements.

NOTE: If you do not want us to use your personal information for the purpose of offering you direct marketing, you must make a request by contacting our customer service lines directly, or by writing us an email at info@medellinbesttours.com. MEDELLIN BEST TOURS will not share your personal information with any third party, unless you have authorized us with your consent. Your non-personal information will be shared with third parties in order to be able to offer advertisements that are compatible with your interests.

WITH WHOM WE MAY SHARE YOUR INFORMATION

We may share User Content and your information (including, without limitation, information from cookies, log files, device identifiers, location data, and usage data) with companies that are legally part of the same group of companies to which you belong. MEDELLIN BEST TOURS, or that will be part of said group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics data) and Affiliates’ own services (including by providing you with better and more relevant experiences). But these Affiliates will respect the choices you make about who can see your photos.

We may also share your information and tool information, such as cookies, log files, and device identifiers and location data with third-party companies that help us provide the Service to you (“Service Providers”). Our Service Providers will have access to your information only to the extent reasonably necessary to provide the Service under reasonable confidentiality terms.

We may also share certain information, such as cookie data, with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertising that they think may be of interest to you.

We may remove data that can identify you and share anonymous data with other parties. We may also combine your information with other information so that it is no longer associated with you and share that aggregate information.

SHARING YOUR PERSONAL INFORMATION

Once you accept these PRIVACY POLICIES, you consent to the use, disclosure and transfer of your personal information to third parties (both within and outside your jurisdiction as described in this section. Except as permitted under this PRIVACY POLICY or Where you have consented, we will not transfer your personal information to any other third party for processing for any reason.

When MEDELLIN BEST TOURS or our affiliated companies disclose your personal information to third parties, we will do everything reasonably possible to ensure that such third parties only use your personal information; (i) in accordance with these PRIVACY POLICIES; ( ii ) being subject to other instructions that we have indicated, including any relevant security and confidentiality measures that we implement.

If you wish to update or modify your information in MEDELLIN BEST TOURS, you can do so by logging into your account and making the corresponding modifications. If you want to make further changes to your personal information or if you want to request access to personal information stored in MEDELLIN BEST TOURS, contact the person in charge of privacy or write to us at info@medellinbesttours.com and we will respond to your request.

As stated in our terms, on some occasions we may not be able to update, modify or even delete your personal information, in which case we will inform you of the reasons why, for example when required by a competent authority.

WAY TO AVOID DAMAGE

We may access your information in the same way that we may retain and share it in response to a legal requirement if we believe in good faith that the law requires it. This may include responding to legal requirements from jurisdictions other than those of the Republic of Colombia when we believe it is appropriate for said jurisdiction to request said response, either because it affects users of a certain jurisdiction and it adequately complies with international standards. We may access the information we receive about you and process or retain it for an extended period of time when it is the subject of a legal requirement or obligation, a government investigation or investigations related to possible violations of our terms or policies, or to prevent damage occurs.

AGE RESTRICTIONS

If you are under 13 years of age you cannot use UNIX. We do not collect personally identifiable information from a child under the age of 13. Please contact our Privacy Officer if you believe we have collected personal information from a child under the age of 13. We will immediately investigate to remove such information. In order to use our services as a minor under the age of 13, it is mandatory that your parent or mentor register on behalf of the minor.

STORAGE AND PROCESSING:

We use servers in different jurisdictions around the world, this means that your information may not be stored exactly in your jurisdiction. You accept the transfer of your personal information as if it were stored in your jurisdiction for the application of what is established in these POLICIES.

MEDELLIN BEST TOURS uses encryption technology (such as SSL) to protect certain Confidential Information (such as Location Data) provided by you. It should be noted that despite our efforts, no data security measures can guarantee absolute security at all times. Our systems and communication networks through which you access MEDELLIN BEST TOURS or any of OUR SERVICES may be subject to failures and security violations due to circumstances beyond our reasonable control. If you have questions about the security of your Personal Information, please contact our Privacy Officer.

Your proprietary information that is collected through any of OUR SERVICES may be stored and processed on any of our servers anywhere in the world where facilities are available.

MEDELLIN BEST TOURS and its associates may transfer the information we collect, including personal information you have in other countries and in your country or jurisdiction, to other countries or jurisdictions around the world. Please note that we may transfer information, including personally identifiable information, to a country and jurisdiction that do not have the same data protection laws as your jurisdiction.

By registering in MEDELLIN BEST TOURS or in any of OUR SERVICES and making use of these, you consent to the transfer of information to any of our servers anywhere in the world, as well as the use and disclosure of said information as described in these PRIVACY POLICIES

We take reasonable business safeguards to help maintain the security of information collected through the Service and take reasonable and necessary steps (such as requiring a unique password) to verify your identity before allowing you to access your account.

PERIOD OF USE OF YOUR PERSONAL INFORMATION

We only retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, as set forth in the “How We Use Your Information” section above. However, in the following circumstances, we may need to retain, preserve or disclose your Personal Information for a longer period:

To comply with applicable laws or regulations.

To comply with a court order, subpoena, or other legal process.

To respond to a request from a government authority, law enforcement agency, or similar body (whether within your jurisdiction or elsewhere).

When we believe it is reasonably necessary to comply with applicable laws or regulations.

To enforce MEDELLIN BEST TOURS TERMS of Service or these Privacy POLICIES, protect our rights, property, or safety, or the rights, property, or safety of our affiliated companies or other users of MEDELLIN BEST TOURS .

Subject to applicable laws and regulations, you have the right to correct and request receipt of a copy of your Personal Information in our possession. You also have the right to request that we deactivate and not use your stored Personal Information. You can direct said request to the person in charge of privacy or where we offer this option in MEDELLIN BEST TOURS; You can also log in to your account and make the necessary changes. We will use reasonable efforts to respond to all such requests to the Privacy Officer within 60 days.

If you cancel your account or we cancel your account for any reason, we will take steps (subject to the preceding paragraph) to ensure that your Personal Information is no longer available through MEDELLIN BEST TOURS or reused by us within a reasonable period (subject to to technical limitations) after account cancellation. However, it should be noted that the communications you make through MEDELLIN BEST TOURS may put your Personal Information in the hands of third parties beyond our control.

HOW TO NOTIFY US OF THE DEATH OF A USER

In the event that a MEDELLIN BEST TOURS User dies, please contact us. As a general rule, we will communicate by email if we need any other information and, for this, we will use the email address that you have provided in your request.

HOW TO CONTACT US

If you have any questions about these POLICIES or any of OUR SERVICES, please find the appropriate help channel in the helpdesk where you can contact us.

CHANGES TO OUR PRIVACY POLICY

MEDELLIN BEST TOURS may modify or update these POLICIES periodically. We may offer you other methods of notifying you of changes or updates, as deemed appropriate under the circumstances. The continued use that you make of MEDELLIN BEST TOURS or of any of OUR SERVICES after any modification of these POLICIES, will imply your acceptance of said modification even if it has not been notified by us by any means.

Warning: At MEDELLIN BEST TOURS we are not responsible for the practices used by the websites or services from any of OUR SERVICES, including the information or content contained therein. If you use a link on any of OUR SERVICES that leads to another website or service, our POLICIES do not apply to those third-party websites or services. In this way, you also accept that MEDELLIN BEST TOURS does not assume any responsibility or exercise any control over the third parties to whom you authorize access to your user content. If you are using a third party website or service and you allow them to access their content, you agree that you do so solely and exclusively at your own risk.